Strategic Communication Planning
Strategic communication is a term used to describe the communication principles, strategies, and initiatives used to further an organization’s goals, mission, or values.
It is a multidisciplinary professional field, drawing upon communication practices found in related disciplines, including public relations, mass communication, advertising, and organizational communication. Individuals with a bachelor’s and/or master’s degree in strategic communication might pursue employment in public relations, digital and online media, politics, corporate consulting, lobbying and social advocacy, government and nonprofit, healthcare, marketing and advertising research, or higher education, to name just a few possible career paths.
Strategic communication sits at the intersection of management strategy and communication, focused on the idea of purposeful messaging, whether between an organization and its employees or a nonprofit agency advocating for social issues.